CASE STUDY
Lori’s Pride
The Challenge
Lori’s Pride is a family owned fishing charter business in Port Washington. Though their service and fishing experience surpassed that of the competition, their website left visitored uninspired and resulted in little contact requests and bookings.
To make matters worse, their Google Business page and website was buried and competitors dominated the first page of Google.
The Solution
Our first step was creating a fresh, modern website design that emphasized what made Lori’s Pride different.
After a discovery discussion, we found that company longevity and guaranteed fish were unique aspects of this fishing charter service that other competitors couldn’t beat.
The new design was built to emphasize online booking requests and to showcase the vast amount of fish customers could experience with Lori’s Pride.
Visibility on Google
But a great looking website designed for conversion wasn’t enough. Net Success Marketing took it one step further and completed on-page optimization to compete for their primary keywords and outrank the competition.
The Results
After launching the website, Lori’s Pride’s Google positioning dramatically improved with a 2600% increase in website traffic!
Their website today still holds the #1 position for their primary high traffic keyword and bookings continue to flow in.
Lori’s Pride received lots of complements on their new design and the new website regularly results in new bookings.
%
INCREASE IN TARGETED WEBSITE TRAFFIC
Services Provided
Business Discovery
Competitive research and a discovery discussion was completed to identify what sets Lori’s Pride apart from competition.
Website Redesign
A complete website redesign was completed to modernize the business and improve conversions.
On-Page SEO
On-page search engine optimization was completed to position Lori’s Pride for their top keywords and maximum visibility.
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